How to Sell More Homes

You will learn how to build a better business and sell more homes, while learning the benefits of what it's like to have a career with Keller Williams.

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A CRM That Works for You

The best type of CRM is the one you don’t use, and we have one for you that will improve your lead generation tremendously.

Why don’t we use CRMs? They’re not the most efficient way to interact with our database. They’re clunky, cumbersome, and time-consuming. We get stuck managing the CRM when all we’re looking for is a CRM to manage us. This dilemma was the inspiration behind the creation of Kelle, the AI-inspired personal assistant we use at Keller Williams. Kelle is basically the Siri of the real estate business, and here’s how it can help you. When you’re on the new KW system, no matter where you go online, Kelle tracks your business activity. When I say, “Kelle, please send me the top five people I should call today,” it’s not sending me the names of people that I scheduled to call or the names of those I haven’t called in a while. It sends me potential clients based on their online buying or selling activity as well. It can also send you contacts based on which Facebook ads are performing the best. Facebook is integrated with the KW cloud to the point that we know who’s using what ad and how they’re performing. Essentially, KW is working together as a group to streamline their lead generation efforts. In addition, if someone likes a Facebook post you make but they’re not in your contact list, Kelle will notify you and give you the option of adding them to your list. That’s your CRM working for you, not you managing your CRM.

Kelle is basically the Siri of the real estate business.
What else can Kelle do? Let’s say that same person who liked your Facebook post and whom Kelle added to your contact list scheduled a listing appointment with you. When you pull up to their home, you can ask Kelle to send you a market analysis of that home to your phone. Once it’s on your phone, you can send it to their phone so they have it before you even walk in the door. From there, you can ask Kelle to send you a home DNA while you walk through the house. You’ll have pictures of all the surrounding listings, and your potential client can pick which ones are better or worse than their home. They can choose where they land in the CMA and decide how much their home is worth. After that, Kelle can determine the type of buyer who’s most likely to buy that home and search your database for matching buyers. So ask yourself—what will you do with tools that are focused on helping you stay in your 20% so you can receive 80% of your life back? It doesn’t cost you any extra outside of the normal monthly fees you pay. You can’t get this software for a fraction of what it costs to be at KW. In fact, you can’t get it anywhere because it only exists at KW. They’re very intent on owning their software and having a family of agents build it with them. If you’d like to schedule a meeting to start putting together your launchpad or you have any other questions about how to get more out of your business, don’t hesitate to reach out to me. I’d be happy to help you.

How Can Time Blocking Assist You?

Time management in real estate is more or less a broken record. However, here’s what turned me on to the idea and why I time block every single one of my work days.

Many of you have been to several time-management classes and hear the phrase “time blocking” ad nauseam. I’ve been there too. Finally, one day the right concepts aligned and it completely changed my mindset around time blocking. I’m going to share these concepts with you today. Here’s a brief outline of what I discussed in the video above, with timestamps so that you can skip ahead to the part(s) that interest you the most: 0:40- Why too much white space in your calendar is a bad thing 1:40- The mindset of a business person versus the mindset of a salesperson 2:30- The major benefits of time blocking your schedule
3:30- Why fitness is the first thing to schedule into your day 4:45- What to time block during your work day 7:00- How to schedule the back half of your day If you have any additional questions for me about time blocking, how to schedule your day, or about the real estate business in general, don’t hesitate to give me a call or send me an email today. I look forward to hearing from you soon.

What We Care About More Than Our Awards

Keller Williams has received many different awards for our productivity, training, and more. Still, the thing we are most proud of is something else entirely: our culture.

Keller Williams has had an absolutely stellar year. So far, 2018 has been a year of awards. Not only were we voted the happiest place to work by Forbes, but we were also ranked as the No. 1 real estate company in the world in terms of agent count, sales volume, and units sold. Above all of these accomplishments, though, there is one thing we are most proud of—our culture. None of the achievements would be possible without the culture of learning that we uphold as a standard within our company. In fact, this emphasis on education has earned us yet another award. Keller Williams has also been voted No. 1 in the world for training. For our own team here in the East Valley, we have the most productivity per agent and are within the top three area brokerages. We believe that production is king, and our agents produce twice as much as professionals with most brokerages. Our culture encourages this level of production, because when our agents are strong contributors within our team, they also tend to be strong contributors within our community.

All of this is just to say that no matter what awards we receive, the thing we are most proud of is that we’re a culture of productivity, learning, and contribution.
One of the things I was most struck by when I joined Keller Williams was how the company responded to the Virginia floods. Despite the fact that there were no Keller Williams offices within 200 miles of the affected areas, the company was ready to help. Ever since the Joplin tornadoes, Keller Williams has had supply-stocked trailers stationed in all major disaster areas. While Virginia isn’t actually a disaster area, Keller Williams still had an 18-wheeler trailer filled with supplies ready to move to the flood site. Our company was the first on the scenes, even before FEMA or the Red Cross. This same emphasis on community contributions is exactly the approach we took in the wake of Hurricane Harvey. We usually host a major event, the Keller Williams Mega Camp, in Austin, but last year we decided to change our Mega Camp to Mega Relief. Instead of converging in Austin, our 13,000 agents took buses to Houston to help with relief efforts. And beyond disaster relief, Keller Williams also makes an effort to give back in other ways. Keller Williams RED Day is a prime example of this. Each year on this day, our agents spend time with charities to help make a difference. All of this is just to say that no matter what awards we receive, the thing we are most proud of is that we are a culture of productivity, learning, and contribution. So if this sounds like the kind of culture you would like to be a part of, we would love for you to get in touch. If you have any other questions, would like more information, or want to schedule a meeting to talk about a future with Keller Williams, give us a call or send us an email. We look forward to hearing from you soon.