What Is the Best Use of Your Time as a Real Estate Agent?


It's important to make time for client acquisition, in fact, it should be the first thing you do everyday in order to grow your business.


We often talk about time management, but really, you should work on time leading. In other words, as a real estate professional, where do you need to spend your time? 

It depends on what you want to do. Do you want to spend all the time in the service area, taking care of all the little things that go wrong, or would you rather have a professional handle that while you take care of the important things?

What are the important things in real estate? I believe it’s all about getting more clients that need your services. If you spend two or three hours each day working on client acquisition and building relationships with your current clients, that’s a very good use of your time. 

Most agents view client acquisition in one of two ways: as something you should do or as something you have to do. Which is it? If you really want to build a business, the first thing you have to do is build enough relationships with people who will want to use your services as a real estate professional. In short, client acquisition should be a priority for you.
Client acquisition should be your priority at the start of each day.
If you’re a true real estate professional and you provide value to your clients by making transactions as smooth as possible, naturally, you’re going to get referrals. There are a lot of things you can do to cultivate those referrals and prompt past clients to send business your way. However, client acquisition is more than that. It has to be systematic. Use social media, blogs, your email list, and other technology to touch your clients. That should be your first priority every day.

After you’ve created one or two quality appointments with someone who wants to buy or sell real estate, you can do anything else you want during the rest of the day. Service the business you already created or work on your systems and education. The priority is to get out there every day and set up appointments with clients. 

If you have any questions, give me a call or send me an email. I look forward to hearing from you!